Calls are growing for high sugar drinks to be taxed in the same way as cigarettes to curb rising obesity. Does the drinks industry's resistance echo that of the tobacco industry denial in the 1960s? Jeremy Paxman spoke to James Quincey, president of Coca Cola Europe.
Credits: BBC News YouTube via True Activist
Calls are growing for high sugar drinks to be taxed in the same way as cigarettes to curb rising obesity. Does the drinks industry's resistance echo that of the tobacco industry denial in the 1960s? Jeremy Paxman spoke to James Quincey, president of Coca Cola Europe. Credits: BBC News YouTube via True Activist
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